How to make COVER ART for Games!
Brandon McCamey
Views: 3402
Like: 264
Working in or alongside the game industry as an artist can be competitive and challenging BUT it’s also a lot of fun! If you have a passion for making games and/or want to become a concept artist or illustrator in the video game industry, then you probably already know this. If you’re looking to “break into” the industry, I’d always suggest finding fun indie game projects to join and be a part of because aside from the experience you’ll get, you’ll also probably work on some VERY fun projects and meet some super cool people! Most of you in my audience are beginners with very little experience and many of you don’t KNOW the several different roles an artist can take in video games. One of those roles is a “Promotional Artist” or “Marketing Artist” who’s job is create promotional material for the game such as asset packages for the marketing team. Very often, if this job isn’t handled “in-house” studios will reach out and contract artists like myself to create these along with other pieces.
Now key art is often referred to the art meant to sell the game, either to interior teams as they discuss their initial vision for the look of the game, or to the player base. Cover art fits pretty neatly in that umbrella term, but you can often use them interchangeably in regards to the cover art itself.
So in this video we talk about the process of making cover art as well as some good practices to keep in mind if you go about trying to make some yourself.
Now key art is often referred to the art meant to sell the game, either to interior teams as they discuss their initial vision for the look of the game, or to the player base. Cover art fits pretty neatly in that umbrella term, but you can often use them interchangeably in regards to the cover art itself.
So in this video we talk about the process of making cover art as well as some good practices to keep in mind if you go about trying to make some yourself.
Check out my artist buddy Khan who helped make the thumbnails of that Halo/Destiny crossover piece in the background:
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00:00 Key art
02:17 Thumbnails
06:03 Good Directors
08:33 References
09:41 Fleshing out
11:55 Design
13:00 More art
16.05.2022
Something else to keep in mind if it helps, key art is often referred to the art meant to sell the game, either to interior teams as they discuss their initial vision for the look of the game, or to the player base. Cover art fits pretty neatly in that umbrella term, but you can often use them interchangeably in regards to the cover art itself.
yooooo
describes the game alot so i give it a 10/10
From what I recall, it's not unlike book covers. The front needs to catch your eye, hint at the story but not give anything away.
This is sick, thank you for this video!!
This just reminds me of how far I still need to go. I still struggle with poses and getting the right proportions down for people, but videos like this always help out even if I know I won't be nearly to that level for a long time. Stay awesome Gamma.
i love your videos bro
This is really one of the coolest art videos I've ever watched, was really enjoyable listening to your experience and ideology behind design decisions!
I love your videos sm that’s crazy 🤌 thanks for your tips
Today I found your channel and I want to say thank you! Your tutorials are on point and the kind I was looking for! I can see that you put a lot of effort in your channels! Subscribed and hope a lot more will do! 😀
Brother, I watch your videos and admire.How do you manage to explain everything and at the same time stir up interest. I would really like to see how you draw the texture of snow.
That's the job I want to do when I graduate. Or Iven if I don't graduate ¯_(ツ)_/¯
But my game doesn't have a maincharacter 🙁 what to do now?
This channel is so underrated.
Nice !